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Learning Module 8: AI for Communications

Module Outline

Part 1. Welcome & Introductions

Part 2. From Creation to Curation

Part 3. Maximizing Assets for Engagement

Part 4. Setting Guardrails

Part 5. Visual Storytelling

Part 6. Workshop: Build a “Campaign in a Box”

Part 7. Next Steps for Your Organization

Length: 90 minutes

Cost (Virtual): $150

Cost (In-person): $250

Max Group Size: 10 people

After this learning session, you should be able to:

  • Take one "hero asset" (e.g., an annual report or webinar) and repurpose it into 10+ formats (social posts, newsletter, press release).

  • Create a custom instruction set or "brand persona" that ensures AI outputs match the organization's specific tone.

  • Use AI to segment audiences and draft distinct messages for different stakeholders (e.g., Donors vs. Volunteers vs. Policymakers).

  • Use generative image tools to create custom visuals while avoiding ethical pitfalls.